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Saturday, November 17, 2012

Apple Granted Patent of Digital Page Flipping


This is one piece of news that could leave many tech companies flip over.

The U.S. Patent and Trademark Office has granted Apple a design patent for the digital version of the page turn, whether it is flipping pages on an e-book or a virtual newspaper. Apple filed for the patent on December 9, 2011, more than a year after Apple released its iBooks software, which employs a similar page-turning mechanism on screen.


Note that it is a design patent that was patented, protecting the look and feel of page flipping on a mobile device, not a utility patent that covers computational underpinnings of turning pages virtually.

Apple is not the first company to try applying for such a patent. In early 2009, Microsoft applied for a utility patent for the feature, though it has not yet been granted. Samsung also applied for its own page turning patent in Europe last month, while Google was granted a design patent in late 2010 for turning a page on a “communications terminal.”

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